Cookie policy

Datos nv uses cookies to tailor its website as closely as possible to users' needs and preferences. This ensures a better user experience during the user's visit and enables us to continuously optimise the website.

Furthermore, Datos nv uses cookies to remember user actions, to identify the user and possibly to send online marketing and promotion of our services to the user based on browsing behaviour. Collected information gives us insights about the security and speed of our website, via this way we can monitor and optimise it.

Furthermore, the user can immediately share interesting content via social media.

When the user visits our website, different types of cookies are used. These cookies may be set by Datos nv (First party cookies) or managed by partners (Third party cookies) (e.g.: publishers of Internet usage measurement solutions, or social networks).

2.1 First-party cookies

At Datos nv, we use first-party cookies or direct cookies to make our website as user-friendly as possible. These cookies are managed by ourselves and not by external parties. They help us remember user preferences, such as language choice and pages visited, to provide them with a seamless experience when searching for the perfect car. We also use this information to optimise our website so that we can continuously work on improving the service we want to offer users. In doing so, privacy remains protected as this data is only used within our website.

2.2 Third-party cookies

At Datos nv, we use third-party cookies on the website. These cookies are not managed by us, but by external parties such as advertising networks or analytical services, such as Google and Meta (Instagram/Facebook). They help us understand how our customers use our site, and they enable us to serve ads relevant to the website user's interests, including when they visit other websites. While these cookies may share information with other companies, we ensure that all our partners comply with our privacy requirements and applicable laws. With these cookies, we do not identify individuals, only computers. We therefore do not collect any personal data in the process, it is anonymous information.

2.2.1 Google Consent Mode : advanced

At Datos nv, we use Google Advanced Consent Mode to respect your privacy as a website visitor and to comply with current privacy legislation. When you visit our website, our cookie banner will allow you to accept or reject your tracking preferences. If you consent to the use of Google Tag Manager, data such as your website activities and interactions will be visible in Google Analytics and Google Ads, which helps us to improve our services.

If you as a visitor choose to opt out of tracking, Google uses 'cookieess pings' to collect anonymous data such as device type, conversion data, time, date and country. This data is used to provide basic analytics without personal identification.

Using Google Advanced Consent Mode helps us maintain a balance between collecting useful data for our service and respecting your privacy choices. You can manage and change your consent at any time via the settings in our cookie banner.

2.2.2 Enhanced Conversions

At Datos nv, we use Google's Enhanced Conversions to measure our advertising campaigns more accurately and understand how effective they are. This advanced feature allows us to send additional, information from our website visitors, such as email addresses or phone numbers, to Google in an encrypted way. The technology Google uses is a secure one-way hashing algorithm called SHA256.

This allows us to better see how our customers interact with our ads across devices and browsers. This helps us to further optimise our marketing strategies. We value privacy and security; therefore, all transmitted information is strictly encrypted to the highest security standards. Enhanced Conversions are only used if you accept marketing cookies.

Official message from Google: "Google protects and secures the confidentiality of your data. We treat your data confidentially and secure it following the same industry standards we use for our own users' data. We only report collected conversions. Read more about the customer data policy and how we use your data for improved conversions."

2.2.3 Google Signals

At Datos nv, we use Google Signals to better understand your behaviour across devices. This feature collects aggregated and anonymised data from logged-in Google users. Aggregated data combines information from many users in a way that does not identify individuals, allowing us to improve our advertising campaigns and website without revealing your personal data. This approach protects your personal data according to GDPR and other privacy laws, without being processed by third parties.

If you have logged into Google and opted in to personalised ads, we use this aggregated information to refine our marketing strategies and show more relevant ads. You can manage your preferences for personalised ads through the ad settings of your Google account, and you can opt out at any time.

When visiting the website, it will be stated which cookies are used (in the form of a cookie banner).

The user has the option of refusing the cookies at any time. However, Datos nv is pleased to inform the user that as a result of refusal, certain parts of the website will no longer function properly. It is possible that the user will no longer have access to the services offered by Datos nv on the website.

The user has the option to accept or refuse the use of cookies by category. If the user does not change his cookie settings and opts for "Save settings", the use of the cookies will also be valid the next time he visits the Datos nv website.

If the user wishes to change his preferences from the current cookie settings, he can do so at any time by clicking on the yellow fingerprint at the bottom left of the Datos nv website. A pop-up will then appear showing the current privacy settings, which the user can in turn modify.

Furthermore, through their browser settings (usually under "Help" or "Internet options"), users can disable or delete all installed cookies from their computer or mobile device. Each type of browser has its own settings for managing cookies. You can find the information on the website of the browser you are using. You can find instructions for different browsers here:

Mozilla Firefox

Internet Explorer

Google Chrome

Safari (iOS)

Safari (macOS)

Edge

For any other browser, you can visit the help pages of their website.

More general information on managing cookies can be found at http://www.allaboutcookies.org/manage-cookies/. In addition, the website http://www.youronlinechoices.com/ allows you to choose which companies you no longer wish to receive cookies from.

Please note that changing the settings may cause websites and other websites to stop functioning properly. The same applies to mobile apps.

4.1 What is a cookie?

Cookies are small files that a website stores on your computer or phone when you visit that website. They help the website to recognise you when you return and can remember your preferences, such as the language you choose or what's in your shopping basket.

A cookie contains a code that can only be read by the server that placed it in the user's web browser. In other words, the website being visited cannot access other information files located on the user's computer or mobile device.

4.2 How is a cookie file structured?

A cookie file consists of the following components:

• The name of the server that placed the cookie file;

• An expiry date;

• A unique numeric code

4.3 What is the purpose of a cookie?

Cookies are used to ensure that the user's experience of visiting the website is as optimal as possible. This includes making it faster and easier for the visitor to navigate between different parts of the website or by adapting the content of the website to the visitor's personal preferences, e.g. language preference.

4.4 Where can I find these cookies?

The cookies are stored in a separate folder for the web browser and on the hard drive of the visitor's computer or mobile device.

4.5 What types of cookies do we use?

• Essential cookies: Essential cookies are small files that are necessary for our website to function correctly and efficiently. They are crucial for basic functions such as navigating the website, accessing secure areas of the site, and managing user login. No consent is required for these cookies because they are essential for the operation of the website. So you cannot disable them.

• Functional cookies: These cookies store preferences that you set on the Datos nv website, so that you do not have to enter the same information every time you visit. For example, if you change the language setting on our website, functional cookies remember this choice for future visits. They also provide a better user experience, through additional features, such as additional personalisation or interactive components, such as a live chat or videos. As cookies are not strictly necessary for the operation of the website, you can accept or reject them. Please note that without these cookies, these features may not be available.

• Analytical cookies: These cookies collect data about the use of our website and apps such as the number of visitors, which web pages are popular and the time users spend on a particular web page. Based on our users' behaviour, we can improve our website and apps and optimise and personalise the user experience. These cookies are only tracked if they are also accepted by the user. We also use third-party cookies for this purpose.

• Marketing cookies: Datos nv uses marketing cookies. These are cookies that we use on the Datos nv website to show ads that better match your interests. These cookies track your online activities and help us understand what you might like or find useful. This allows us to personalise ads and ensure you see more relevant offers. With the cookies and tools from the advertising network of, for example, Google (Google AdWords, see privacy policy google), we can also show you advertisements on the websites and social media that are part of those networks for Datos nv services that you may be interested in. If you as a user do not allow or do not confirm these cookies, the ads will still be displayed, but they will no longer be tailored to your preferences.

Advertising cookies also include affiliate cookies. These cookies identify the original website of a third party that referred you to our website.

4.6 What is 'embedded content'?

If, as a user of Datos nv website, you consult another third-party website via a hyperlink, Datos nv advises the user to consult the terms of use of the website operator in question and to inform himself of the applicable privacy and cookie policy of that third party. The website to which the user is referred may also use cookies. Datos nv is not responsible for any processing of personal data outside the instructions given by Datos nv.

If you have any questions concerning the use of cookies or comments on the policy pursued by Datos nv, please contact Datos nv via the following e-mail address: [email protected].

Datos nv has the right to amend this cookie policy. We encourage you to go through this statement periodically to keep yourself informed of any changes.

This cookie policy was last updated in July 2024.

The Dutch text of privacy policy website takes precedence over translations into other languages.